It\'s All In The Name... When it\'s time for play, think fun, think sexy, think Forplay .
Born in Hollywood, CA in 1989, Forplay is the brainchild of Sean Rahim and Lou Rahim, two brothers with an extraordinary knack for designing fashion forward lingerie, costumes, dancewear, and clubwear. In 2005, Forplay introduced its swimwear line which has been met with accolades by the industry.

/Apparel - Textile News Articles/ - Hollywood, CA, July 08, 2005 - Forplay is recognized for its high quality products and innovative designs. Forplay garments are manufactured with pride in the USA utilizing some of the highest thread counts in the industry (minimum 230) to insure durability and comfort - with retail price points between $50 and $200. In 1999, Forplay designed the, now famous, school girl costume for Britney Spears, and her dancers, for Britney's debut music video "Hit Me Baby One More Time." Today, the school girl costume has become a staple of the Forplay brand, exemplifying the company's ability to cater to high-end and celebrity clientele.

But Britney is not the only celebrity fan of Forplay . The company's two flagship retail stores, located on legendary Hollywood Boulevard, regularly serve such notable celebrities as Carmen Elektra and Pamela Anderson. Recent fans of Forplay also include Paris Hilton, Tori Spelling, Kimberly Stewart, Carolina Bacardi, Lindsay Lohan, and Nicole Richie.

For more than a decade, Forplay has been setting the standard for trendsetters in women's apparel. In 2001, Forplay expanded its operations to include a wholesale division and by 2003 Forplay rolled out its international operations. In 2005, Forplay tapped Pepperdine MBA and businessman, Houman Salem, as the company's first Chief Executive Officer.

Today, Forplay can be found at over 2,000 boutique retail outlets worldwide including such markets as the UK, Switzerland, Germany, France, Australia, Canada, Ireland, Kuwait, Japan, and Dubai.

For More Information, Please visit www.forplayonline.com

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Alyssa Jones
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