Sherri Hill Prom Collection Debuts in Atlanta
For the last few months the eveningwear industry has been agog with rumors, gossip & excitement about the talented designer Sherri Hill's leaving Jovani and her plans.


Sherri Hill, known for her Pageant gowns, red carpet gowns and innovative Prom and cocktail dresses is now with Scala Eveningwear Inc a 23 year old powerhouse in eveningwear.

Sherri Hill gowns are regularly worn by Miss USA winners. Shani Finnessy in 2004, Tara Conner in 2006 and Rachel Smith in 2007 all were wearing a Sherri Hill gown when they won. Miss America Jennifer Berry wore Sherri Hill on the red carpet at the 2006 CMA awards. Sherri Hill worn by young women representing a number of states have been featured in both the Miss USA and Miss America pageants.

SHERRI HILL will launch her PROM collections in Atlanta at the August Prom Market in their new showroom 10W 124 and will remain loyal to her specialty store following.

Stores everywhere are excited and there is great anticipation.
Mike Denton President of NPA said "any store in America would have to be crazy not to look at her new amazing line from Sherri Hill"
Jill from Dazzles Boutique in South Carolina is excited and said "Sherri Hill provides the most glamorous, well made, crowd pleasing evening gowns. She is a woman of integrity and great sense of style. A true role model for every young designer. I am proud and honored to carry her line."
James from Elizabeth Michaels in West Virginia cannot wait to see her new collection. He says" She is a winning pageant gown designer which makes our customers winners when they wear her gowns. We are very anxious and excited to view her new prom line. 5 yrs ago when I was 20 and opening a new store she treated me like I was her best customer for years. We are proud to carry her collection and I am proud to call her my friend."
Suzzane from Annes Bridal & Bradley House in KY says "The combination of Sherri Hill's name on a collection with her exciting sexy looks will be a winning combination. I can't wait to sell a ton of her dresses"
Paige the owner of Joann's in TN says" Sherri Hill has really raised the bar with her Prom collection. I think her designs take a fresh look on the new emerging attitude of today's Prom girl. I can't wait to view and sell her new Prom line"

SCALA has been in business 23 years and each year has been great with Scala being profitable every one of those years. This is no mean feat in the volatile world of fashion, as Beeta Grover, President of SCALA has seen 25 major eveningwear brands come and disappear in those 23 years. Beeta is confident that the new Sherri Hill division will create tremendous synergy with our strengths and Sherri Hill's talent.

For any further information please call Beeta Grover at (213) 422 5522 or email him at beeta@scalausa.com

Photo of Ms Sherri Hill, Designer

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Press Release Contact Information:

Beeta Grover
Scala Eveningwear Inc
President
209 East 32nd St
Los Angeles, CA
USA 90011
Voice: 323 233 2200
Fax: 323 233 5825
Website: Visit Our Website