Lion Brand Donates Yarn to Krochet Kids to Help in Fight against Global Poverty
Krochet Kids' first project in Gulu, Uganda trains women to hand-crochet beanies using Lion Brand yarn. Proceeds from beanie sales this winter will help in fight against global poverty.


/Apparel - Textile News Articles/ - MANHATTAN, NY, August 14, 2007 - Lion Brand Yarn (http://www.lionbrand.com) working with Krochet Kids International (http://www.krochetkidsintl.com/) hopes to take a bite out of global poverty this winter. A donation of Lion Brand yarn is being used by Krochet Kids International to train a group of women in Gulu, Uganda to hand-crochet beanies. The beanies will then be sold in the U.S. at selected surf shops and the Krochet Kids Web site. The profits from the sales will be pumped back into Gulu to help provide basic nutritional needs, education and further employment for the people of that community.

The goal of the Krochet Kids is to help alleviate global poverty by teaching people in impoverished communities a marketable skill, employing them, then taking the profits earned from these endeavors and redistributing them back into the communities of the workers. The organization believes that by training people in a marketable craft, they help to bring economic relief not only to the individual, but to the community they live in.

"First and foremost, Krochet Kids is not a project that simply belongs to us." said Ryan Motley of Krochet Kids International "We want everyone to take part in this cause of fighting global poverty, and in essence become a part of Krochet Kids. With this in mind we approached Lion Brand because of their quality yarn products which are crucial to what we are doing. Working with Lion Brand, has not only helped us in lowering our costs, but will also have a direct impact on the proceeds that will be placed back into the communities we are already employing. Lion Brand has been an exceptional company to work with."

For this first project, there are currently six women being trained in Gulu, Uganda to hand crochet beanies. Krochet Kids International hopes to have these hand made beanies available for sale by the winter of 2007. For more information on the project in Gulu, Uganda, visit their Web site at http://www.krochetkidsintl.com

Media contact:
Ilana Rabinowitz
(201) 804-3999
Ilana@lionbrand.com

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Press Release Contact Information:

Ilana Rabinowitz
Lion Brand Yarn
Marketing
Manhattan, New York
US
Voice: (201) 804-3999
Website: Visit Our Website