River Logic Named "Editors' Pick" in 2011 Consumer Goods Technology Magazine's Readers' Choice Awards
Editors of Consumer Goods Technology magazine recognize River Logic as a "Company to Watch" and as a Valued Solution Provider in the consumer goods industry.

DALLAS, TX, February 22, 2011 /24-7PressRelease/ -- River Logic, Inc., a leading provider of corporate performance management and predictive modeling software, today announced that it was named an Editors' Pick by Consumer Goods Technology (CGT) magazine in its annual Readers' Choice Awards. The Editors' Pick section is designed by CGT to recognize companies providing true value to consumer goods companies managing evolving and complex business challenges.

River Logic's COO, Carlos Centurion, attributes River Logic's success to its advanced technology platform Enterprise Optimizer (EO). "We're excited by this recognition from CGT. We're proud of our record providing advanced modeling capabilities to partners, enabling them to deliver to clients solutions which enhance strategic decision-making and drive bottom line performance. Enterprise Optimizer provides an approach for quickly building high-value analytical solutions in complex problem domains. In collaboration with Synectics Group, we built Trade Promotion Optimization (TPO) Planner, which leverages EO, to provide true differentiated insights for trading partners."

TPO Planner is a white-space solution that integrates seamlessly with Synectics Group's Account Review and other Trade Promotion Management (TPM) applications for closed loop trade promotion management. The application enables users to manage business constraints and to optimize to various objective functions, including maximum profit, maximum revenue, and maximum volume at the click of a button.

Press Release Contact Information:

Donna Martinez
River Logic
Director of Marketing
8350 N. Central Expressway, Suite 1500
Dallas, TX
US 75206
Voice: 214-393-4664
Fax: 214-393-4651
Website: Visit Our Website